Who we are
NOVAROM is a fresh produce company based in Perpignan, in the south of France.
We grow and import our aromatic herbs from the Souss region near Agadir, in Morroco. Known for its over 300 days of sunshine per year and mild Atlantic-influenced temperatures, Souss is the perfect area for the aromatic herbs cultivation.
We provide European professionals with freshness, consistency and reliability by combining strong expertise from the fields to the customers.
What we do
We grow, select, and supply a wide range of fresh aromatic herbs across Europe for wholesalers, retailers, and food service professionals.
We offer our herbs in both bunches and loose formats, depending on customer needs.
All our products comply with European MRL requirements and are produced under strict monitoring. Continuous improvement is at the core of our approach to ensure consistent quality over time.
Our priorities
❄️ Freshness
Our herbs are handled with care throughout the entire process, with close attention to temperature conditions and transport duration. Optimized logistics organization ensures efficient flows and preserves product freshness until delivery.
🌿 Quality
We carry out product quality controls at key stages from the field to the customer, both at origin in Morocco and in Perpignan. We also ensure full product traceability, in line with European standards and certification requirements.
🚚 Reliability
Our production and sales teams have solid experience in the aromatic herbs market.
This allows us to manage operations efficiently and ensure a reliable supply for our customers.
Location and Logistics
Our aromatic herbs are grown in Morocco, in the Souss region near Agadir, and imported into our warehouse in Perpignan, south of France.
This strategic location allows us to manage deliveries from the farms, quality checks, and dispatching efficiently to customers across Europe.
Our logistics organization is designed to ensure short delays, traceability, and product integrity throughout the supply chain.
